Campaign Analysis For Intuit Mailchimp

During my Analytics and Insights graduate course, I was tasked with analyzing Intuit Mailchimp's "Guess Less, Sell More" campaign. Between differentiating the 4C's framework (client, culture, category, consumer) to determining business problems and goals, I not only researched this campaign, but presented my findings to my collegaues in a 12-minute presentation.  Continue scrolling to view my presentation.