Campaign Overview

Creating this campaign challenged me as a strategic communicator. Developing audio and visual content was new to me and I learned how to use various software programs including Adobe Premiere Pro, Microsoft Designer and more. Keep reading to see how I developed each piece of media. 

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AI-Generated Logo and Illustration:

I created an campaign logo and illustration using artificial intelligence as a tool. I used the Microsoft Designer program to generate both images. I wrote a prompt for the image, style and color scheme I was in need of. After tailoring my prompt to what I needed and regenerating images, I was able to create images that correlated with my campaign using artificial intelligence as a tool.

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Podcast Episode:

 I created a podcast episode based off of how dogs can impact our mental health. First I drafted interview questions for my storytelling partner that would assist in telling a meaningful story without being invasive. I recorded the interview using wireless microphones from Amazon and recorded it on Apple's Voice Memo app. I edited the recording on Adobe Premiere Pro through Adobe Creative Cloud. To learn more about this process click the link below.

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Music Video Advertisement:

I created a music video advertisement using stock videos from Adobe Stock. After I found videos that were relevant to this ad, I selected a song that I felt would be most impactful. I chose to use "You Are My Sunshine" by Christina Perri because of the happy and sad emotions it invokes from the audience. After gathering the videos and music I edited the video using Adobe Premiere Pro. 

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Infographic:

I created the Infographic using graphic design website, Canva. Sized to fit the dimensions of an Instagram story, the infographic is intended to visualize important information that is relevant to the campaign. I used information found on HABRI (Human Animal Bond Research Institution) and petMD by Chewy.

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Mini-Documentary:

The mini-documentary was the culmination of several elements of this campaign. I combined elements of the podcast episode (audio) with elements of the music video ad (visual) . I recorded an interview using the smae wireless microphones, and I filmed the interview using the MoviePro app on my smartphone and a tripod from Amazon. In addition to my interview footage (a-roll), I also gathered surrounding background footage consisting of close-up, medium and wide shots (b-roll). Once I finished collecting my audio and visual content, I edited the video on Adobe Premiere Pro. I added stock music from the software program to give the documentary a more professional feel. Part of the assignment was to create the documentary for a specific brand or organization. I decided to do this hypothetical campaign for real-life client, Humane Society of America. 

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In sum, I was able to curate audio and visual content that was relevant and complementary to the theme of my campaign. Through this work I was able to demonstrate my ability of being able to learn new techniques based off of prior knowledge. My thorough understanding of these software programs will allow me to  create more digital content for different media channels and audiences. 

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